| Example of Analytic advertising report |
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| Date
start brand activity |
Advertiser |
Brand |
Commercial |
Media |
Ad Duration |
Time &
date |
Spot No |
Spot Total |
TV program |
From Time |
To Time |
Eq 30" |
Cost |
GRP |
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Legend of analytic advertising report parameters |
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| 26-Dec-05 |
Fructal |
Fructal |
Luleshtrydhja |
Ora News |
00:10 |
1/1/2010
6:59 |
1 |
6 |
Lajme |
7:00 |
10:00 |
0.3 |
4,320Lek |
3.91 |
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1.
Date start brand activity - The starting date of
first brand apearance; |
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| 20-Mar-01 |
IDA Sh.P.K. |
Millennium |
Millennium 2 |
Ora News |
00:45 |
1/1/2010 6:59 |
2 |
6 |
Lajme |
7:00 |
10:00 |
1.5 |
19,440Lek |
3.91 |
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2.
Advertiser –
Name of company |
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| 15-May-09 |
Uji Bora |
Uji Bora |
Bora ballet |
Ora News |
00:40 |
1/1/2010 6:59 |
3 |
6 |
Lajme |
7:00 |
10:00 |
1.3 |
17,280Lek |
3.91 |
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3.
Brand – Name
of brand |
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| 20-Jul-05 |
Yldon Sh.p.k |
Grolsch |
2 boys |
Ora News |
00:15 |
1/1/2010 6:59 |
4 |
6 |
Lajme |
7:00 |
10:00 |
0.5 |
6,480Lek |
3.91 |
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4.
Commercial –
Commercial name; |
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| 14-Sep-05 |
Yldon Sh.p.k |
Stardon Vip |
Stardon Vip cut |
Ora News |
00:05 |
1/1/2010 6:59 |
5 |
6 |
Lajme |
7:00 |
10:00 |
0.2 |
2,160Lek |
3.91 |
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5.
Media – Name
of TV channel |
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| 31-Dec-05 |
Amsterdam
beer |
Amsterdam beer |
Anija ne det |
Ora News |
00:20 |
1/1/2010 6:59 |
6 |
6 |
Lajme |
7:00 |
10:00 |
0.7 |
8,640Lek |
3.91 |
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6.
Ad Duration –
length in seconds of commercial aired; |
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| 1-Jan-00 |
INSIG |
INSIG |
Sfera |
TVSH |
00:30 |
1/1/2010 7:00 |
1 |
1 |
Film Vizatimor |
7:00 |
8:10 |
1.0 |
4,000Lek |
1.18 |
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7.
Time & date
– date/month/year hour:minutes of airing; |
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| 21-May-04 |
Peroni |
Peroni |
Man with hat |
TV Kohe |
00:15 |
1/1/2010 7:00 |
1 |
2 |
Muzike |
7:00 |
8:00 |
0.5 |
1,930Lek |
0.47 |
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8.
Spot No -
Position of the commercial in the advertising blocs; |
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| 1-Apr-09 |
Go Tech |
Go Tech |
Go Tech Albania |
TV Kohe |
00:25 |
1/1/2010 7:00 |
2 |
2 |
Muzike |
7:00 |
8:00 |
0.8 |
1,550Lek |
0.47 |
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9.
Spot Total -
Total number of the commercials in the advertising block; |
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| 4-Jan-08 |
Trebeshina |
Trebeshina |
Trebeshina bride |
News 24 |
00:25 |
1/1/2010 7:00 |
1 |
6 |
Peshku i kuq |
7:00 |
8:00 |
0.8 |
17,250Lek |
2.87 |
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10.
TV program –
Name of TV program near by of aired commercial; |
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| 1-Jan-00 |
AMC |
AMC |
AMC anoncim emisioni |
News 24 |
00:05 |
1/1/2010 7:00 |
2 |
6 |
Peshku i kuq |
7:00 |
8:00 |
0.2 |
3,450Lek |
2.87 |
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11.
From Time –
Start time of TV program; |
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| 6-Sep-09 |
Vas |
www.vas.al |
www.vas.al announcement |
News 24 |
00:05 |
1/1/2010 7:00 |
3 |
6 |
Peshku i kuq |
7:00 |
8:00 |
0.2 |
3,450Lek |
2.87 |
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12.
To Time – End
time of TV program; |
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| 1-Jan-00 |
Birra Tirana |
Birra Tirana |
B. Tirana anoncim emisioni |
News 24 |
00:05 |
1/1/2010 7:00 |
4 |
6 |
Peshku i kuq |
7:00 |
8:00 |
0.2 |
3,450Lek |
2.87 |
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13.
Eq 30" -
Number of equivalent 30 second commercial; |
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| 4-Feb-09 |
Fix Sallam |
Fix Sallam |
Fix Sallam
announcement |
News 24 |
00:05 |
1/1/2010
7:00 |
5 |
6 |
Peshku i kuq |
7:00 |
8:00 |
0.2 |
3,450Lek |
2.87 |
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14.
Cost - Cost of
airings (expenditures) based in official rate card of TV Channels before
discounts and rebates; |
| 1-Jan-00 |
AMC |
AMC |
AMC Whats up 0 lek + 300 All |
Vizion + |
00:30 |
1/1/2010 7:01 |
1 |
3 |
Koncert |
7:00 |
9:05 |
1.0 |
8,500Lek |
2.45 |
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15.
GRP -
Accumulates GRP (Gross rating points) based in all targets audience survey
data. |
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| 1-Jan-00 |
Lori Cafe |
Lori Café turke |
Gezuar Festat nga Lori Caffe |
Top Channel |
00:30 |
1/1/2010 7:04 |
1 |
1 |
Film artistik |
7:00 |
8:20 |
1.0 |
10,500Lek |
5.17 |
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| 13-Feb-03 |
Vodafone |
Vodafone |
Handset New Year |
My Music |
00:30 |
1/1/2010 7:30 |
1 |
1 |
Muzike |
7:00 |
10:00 |
1.0 |
4,830Lek |
0.06 |
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| 1-Aug-07 |
Universiteti
Kristal |
Universiteti Kristal |
Personalitete Boterore |
Ora News |
00:37 |
1/1/2010 7:52 |
1 |
1 |
Lajme |
7:00 |
10:00 |
1.2 |
12,333Lek |
5.79 |
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| 4-Sep-08 |
Eagle Mobile |
Eagle Mobile |
Eagle New Year Wishes |
Alsat |
01:00 |
1/1/2010 8:00 |
1 |
3 |
Lajme |
7:00 |
7:20 |
2.0 |
12,300Lek |
0.35 |
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| 4-Sep-08 |
Eagle Mobile |
Eagle Mobile |
Eagle New Year Wishes |
TVSH |
01:00 |
1/1/2010 8:07 |
1 |
2 |
Film Vizatimor |
7:00 |
8:10 |
2.0 |
10,000Lek |
2.54 |
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